Our first collection, named ‘Fade to red’ is a symbolic introduction of Karbon Industries into the fashion industry. Red is an interruption to the foundations of any colour palette and in symmetry to that the brand carries the red strip on each garment as a symbol of its entry and interruptions to the fashion industry.
The collection takes subtle inspiration from motion picture and plays on similarities of direction, production and processing both within film and fashion.
Just like a glitch in a visual sequence causes a brief irregularity, fade to red was designed and produced to break the regularity of the mundane.
To create this interruption we had the opportunity to work with some amazing people within this industry who helped our vision of fade to red come alive. This is where our visual journey began…